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In an economy filled with dark clouds, marketers got some light relief during the busy Black Friday and Cyber Monday weekend: In general, it was cheaper to advertise on Meta compared with the year before, signaling somewhat a return to normalcy, while ad rates on TikTok again grew, albeit from a smaller base.
As measured by costs per thousand impressions (CPMs), the cost to advertise on Facebook and Instagram was down 29% from 2021 for the period between Thanksgiving and Sunday, Nov. 27, at performing marketing agency Tinuiti. Another data point found that the median CPM on Facebook each day between Thanksgiving and Cyber Monday averaged 16% lower than last year, according to data analytics firm Varos, which tracked ad-spend of 2,600 direct-to-consumer and software-as-a-service companies.
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Author: Robin Gilbert
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Name: Robin Gilbert
Birthday: 2017-11-21
Address: 1194 Ward Flat, Erinberg, NH 99022
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Job: Astronaut
Hobby: Metalworking, Raspberry Pi, Bird Watching, Billiards, Orienteering, Soccer, Writing
Introduction: My name is Robin Gilbert, I am a enterprising, cherished, apt, honest, candid, strong-willed, dear person who loves writing and wants to share my knowledge and understanding with you.