header banner
Default

Meta Ad Prices Have Dropped During the Holiday Shopping Weekend


Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

In an economy filled with dark clouds, marketers got some light relief during the busy Black Friday and Cyber Monday weekend: In general, it was cheaper to advertise on Meta compared with the year before, signaling somewhat a return to normalcy, while ad rates on TikTok again grew, albeit from a smaller base.

As measured by costs per thousand impressions (CPMs), the cost to advertise on Facebook and Instagram was down 29% from 2021 for the period between Thanksgiving and Sunday, Nov. 27, at performing marketing agency Tinuiti. Another data point found that the median CPM on Facebook each day between Thanksgiving and Cyber Monday averaged 16% lower than last year, according to data analytics firm Varos, which tracked ad-spend of 2,600 direct-to-consumer and software-as-a-service companies.

“Q4

AW+

Treat Yourself to the Insights, Inspiration and Information You Need to Stay Ahead in 2024

VIDEO: Best Buy CEO on what to expect from the holiday shopping season
TODAY

Get 4 weeks of access for

VIDEO: What to buy and what to skip when holiday shopping
TODAY

*offer ends January, 5, 2024 at 11:59pm ET, After trial ends, you will be billed $20 every 4 weeks.

Start Your Trial

Already a member? Sign in

Sources


Article information

Author: Robin Gilbert

Last Updated: 1703590203

Views: 966

Rating: 3.6 / 5 (62 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Robin Gilbert

Birthday: 2017-11-21

Address: 1194 Ward Flat, Erinberg, NH 99022

Phone: +3631063057515488

Job: Astronaut

Hobby: Metalworking, Raspberry Pi, Bird Watching, Billiards, Orienteering, Soccer, Writing

Introduction: My name is Robin Gilbert, I am a enterprising, cherished, apt, honest, candid, strong-willed, dear person who loves writing and wants to share my knowledge and understanding with you.